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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min per interview30-60 min1-4 Wochen
Participantsdifferent
1 participant per interview1-53-10 Kunden
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryABC Classification, Focus Rules, Control ListConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationOperationsPortfolio
MVPValidationServiceDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model