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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitysame
LowLow
Timedifferent
30–60 min per interview30-60 min
Participantsdifferent
1 participant per interview1-5
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Interview Notes, Themes, Insight SummaryABC Classification, Focus Rules, Control List
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationOperationsPortfolio
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring