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Criterion
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 h je Session1-3 Tage1-4 Wochen
Participantsdifferent
Based on research questionInternes Team3-10 Kunden
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Usability Issues, Severity List, RecommendationsPersona Profiles, Needs Summary, Scenario NotesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
ValidationUXPrototype
ResearchCustomerSynthesis
MVPValidationServiceDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking