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| Criterion |  UX Research Tree Testing |  UX Research User Interviews |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-2 Tage | 30–60 min per interview | 20-35 min |
Participantsdifferent | Based on research question | 1 participant per interview | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Interview Notes, Themes, Insight Summary | Test Card with a pre-set threshold |
Tagsno overlap | Information architectureNavigationFindability | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis |
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