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| Criterion | ![]() UX Research Tree Testing | ![]() Product Discovery Fake Door Test | ![]() Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 1-5 Tage | 20-35 min |
Participantsdifferent | Based on research question | Nutzertraffic | 1-5 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Click Data, Interest Signal, Learning Decision | Test Card with a pre-set threshold |
Tagsno overlap | Information architectureNavigationFindability | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryHypothesis |
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