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| Criterion |  Business Strategy TOWS Matrix |  Product Discovery Test Card |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-2 h | 20-35 min | Half day |
Participantsdifferent | 3-10 | 1-5 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Test Card with a pre-set threshold | Value Chain Map, Lever List |
Tagsno overlap | StrategyAnalysisOptions | ExperimentsValidationDiscoveryHypothesis | StrategyBusiness modelDiagnosisAnalysis |
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