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| Criterion |  Business Strategy TOWS Matrix |  Product Discovery Test Card |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 h | 20-35 min |
Participantsdifferent | 3-10 | 1-5 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Test Card with a pre-set threshold |
Tagsno overlap | StrategyAnalysisOptions | ExperimentsValidationDiscoveryHypothesis |
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