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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy Scenario Planning |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | High |
Timedifferent | 1-2 h | 0.5-2 Tage |
Participantsdifferent | 3-10 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Scenario Set, Strategic Implications, Robust Options |
Tags1 shared | StrategyAnalysisOptions | StrategyUncertaintyPlanning |
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