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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowMedium
Timedifferent
1-2 h20–45 min45-60 min
Participantsdifferent
3-10Small cross-functional group2-8
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsRisk list, Mitigation plan, Assumption logAssumption map, Test backlog, Risk ranking
Tagsno overlap
StrategyAnalysisOptions
RiskDecisionFailurePlanning
AssumptionsRiskExperimentsValidation
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Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis