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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy PESTLE Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-3 h | 1-2 h |
Participantsdifferent | 3-10 | 2-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | PESTLE Map, External Risks, Strategic Questions | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | StrategyAnalysisOptions | StrategyMarketAnalysis | AlignmentStakeholdersStrategyFacilitation |
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