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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy GAP Analysis |  Operations Gemba Walk |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-3 h | 30-120 min |
Participantsdifferent | 3-10 | 2-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Gap Matrix, Action Plan, Risk Notes | Observation Notes, Improvement Ideas |
Tagsno overlap | StrategyAnalysisOptions | StrategyAnalysisPlanning | LeanObservationProcessOperations |
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