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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy GAP Analysis |  Decision Making Delphi Method |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 3-10 | 2-8 | 6-30 Experten |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Gap Matrix, Action Plan, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes |
Tags1 shared | StrategyAnalysisOptions | StrategyAnalysisPlanning | ForecastingExpertsDecisionStrategy |
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