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| Criterion |  Business Strategy TOWS Matrix |  Knowledge Modeling Concept Mapping |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-2 h | 45-90 min |
Participantsdifferent | 3-10 | 1-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Concept Map, Relationship Labels, Knowledge Gaps | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyAnalysisOptions | KnowledgeConceptsMappingSensemaking | OutcomesStrategyBehaviorPlanning |
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