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| Criterion |  Business Strategy TOWS Matrix |  Delivery Communication Plan |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 h | 45-90 min |
Participantsdifferent | 3-10 | 2-6 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | StrategyAnalysisOptions | CommunicationStakeholdersDeliveryPlanning |
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