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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 h | 2-4 h | Half day |
Participantsdifferent | 3-10 | 3-10 | 3-8 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Strategy Canvas, Value Curve, ERRC Actions | Value Chain Map, Lever List |
Tags1 shared | StrategyAnalysisOptions | StrategyPositioningInnovationValue | StrategyBusiness modelDiagnosisAnalysis |
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