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Criterion
Paper timeline with three dates, parallel lanes for work, signals and decisions, and labeled links.
Facilitation
Timeline
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a project, incident, or change process is only remembered in fragments, Timeline brings the sequence back into a readable form. It makes turning points, precursors, and after-effects recognizable over the course of time.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowMediumMedium
Timedifferent
30-90 min1-3 Wochen30-60 min je Interview
Participantsdifferent
2-125-12 Interviews5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Timeline, Milestones, Insight NotesJob Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
TimelineFacilitationSequence
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop