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| Criterion |  Business Strategy Three Horizons |  Product Strategy Value Proposition Canvas |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-2 h | Half day |
Participantsdifferent | 3-12 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Value Proposition Canvas, Fit Gaps, Hypotheses | Value Chain Map, Lever List |
Tags1 shared | StrategyInnovationPortfolioForesight | ValueNeedsStrategy | StrategyBusiness modelDiagnosisAnalysis |
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