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| Criterion |  Business Strategy Three Horizons |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | Halbtags-Workshop, dann iterativ | 2-4 h | Half day |
Participantsdifferent | 3-12 | 3-10 | 3-8 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Strategy Canvas, Value Curve, ERRC Actions | Value Chain Map, Lever List |
Tags1 shared | StrategyInnovationPortfolioForesight | StrategyPositioningInnovationValue | StrategyBusiness modelDiagnosisAnalysis |
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