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| Criterion |  Product Discovery Test Card |  UX Research User Interviews |
|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitysame | Low | Low |
Timedifferent | 20-35 min | 30–60 min per interview |
Participantsdifferent | 1-5 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Test Card with a pre-set threshold | Interview Notes, Themes, Insight Summary |
Tags1 shared | ExperimentsValidationDiscoveryHypothesis | QualitativeResearchCustomerDiscovery |
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