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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumLow
Timedifferent
20-35 min45-75 min1-2 h
Participantsdifferent
1-52-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Test Card with a pre-set thresholdTest Matrix, Test PlanDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryOptions
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing