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| Criterion |  Product Discovery Test Card |  Innovation Lean Startup |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-35 min | Wochen bis Monate je Lernzyklus | 1-5 Tage |
Participantsdifferent | 1-5 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Test Card with a pre-set threshold | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Click Data, Interest Signal, Learning Decision |
Tags1 shared | ExperimentsValidationDiscoveryHypothesis | LeanStartupValidationMVP | ValidationExperimentsDemandDiscovery |
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