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| Criterion |  Product Discovery Test Card |  UX Research Customer Journey Mapping |
|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium |
Timedifferent | 20-35 min | 2-4 h |
Participantsdifferent | 1-5 | 4-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Test Card with a pre-set threshold | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | ExperimentsValidationDiscoveryHypothesis | JourneyServiceService design |
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