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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumLow
Timedifferent
20-35 minMultiple workshops over several weeks30-60 min
Participantsdifferent
1-52-81-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Test Card with a pre-set thresholdHooked loop, Trigger map, Reward design, Ethics checkCompleted Experiment Canvas, Success Metric
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
GrowthBehaviorRetention
ExperimentsValidationDiscoveryHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card