View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Test Card |  Product Discovery Experiment Canvas |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | High |
Timedifferent | 20-35 min | 30-60 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Test Card with a pre-set threshold | Completed Experiment Canvas, Success Metric | Experiment results, Decision log, Learning summary |
Tags2 shared | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
