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| Criterion |  Product Discovery Test Card |  Business Strategy Business Model Canvas |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 20-35 min | 1-2 h | 1-5 Tage |
Participantsdifferent | 1-5 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Test Card with a pre-set threshold | Business Model Canvas, Assumption List, Business Hypotheses | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ExperimentsValidationDiscoveryHypothesis | Business modelStrategyValueInnovation | ValidationExperimentsDemandDiscovery |
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