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| Criterion |  Product Discovery Test Card |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 20-35 min | 2-4 h | 1-2 h |
Participantsdifferent | 1-5 | 3-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Test Card with a pre-set threshold | Strategy Canvas, Value Curve, ERRC Actions | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ExperimentsValidationDiscoveryHypothesis | StrategyPositioningInnovationValue | StrategyDecisionAssumptionsHypothesis |
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