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| Criterion |  Product Discovery Test Card |  Growth A/B Testing |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 20-35 min | 1-4 Wochen | 1-2 h |
Participantsdifferent | 1-5 | 1-6 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersStrategyFacilitation |
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