View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy SWOT Analysis |  Business Strategy TOWS Matrix |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h | 1-2 h |
Participantsdifferent | 3-12 | 3-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | TOWS Matrix, Strategic Options, Priority Actions | Alignment Map, Open Issues, Decision Questions |
Tags1 shared | StrategyAnalysisMarketPositioning | StrategyAnalysisOptions | AlignmentStakeholdersStrategyFacilitation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
