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| Criterion |  UX Research Surveys |  UX Research User Interviews |
|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low |
Timedifferent | 3-14 Tage | 30–60 min per interview |
Participantsdifferent | 50+ | 1 participant per interview |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Interview Notes, Themes, Insight Summary |
Tags1 shared | QuantitativeResearchValidation | QualitativeResearchCustomerDiscovery |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
