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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.
Complexitydifferent
MediumLowLow
Timedifferent
3-14 Tage30-60 min30-60 min
Participantsdifferent
50+3-102-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsRisk Matrix, Top Risk ListICE Table, Top Idea List
Tagsno overlap
QuantitativeResearchValidation
RiskDecisionPrioritizationAssessment
PrioritizationScoringGrowthDecision
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay