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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMedium
Timedifferent
3-14 Tage30-60 min je Interview45-75 min
Participantsdifferent
50+5-12 Interviews2-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsProblem Evidence, Risk Notes, Customer SegmentsTest Matrix, Test Plan
Tags1 shared
QuantitativeResearchValidation
DiscoveryInterviewsValidation
ExperimentsValidationDiscoveryOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test