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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
3-14 Tage45-90 min1-5 Tage
Participantsdifferent
50+1-6Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Survey Results, Charts, Segment InsightsLean Canvas, Core Assumptions, Experiment BacklogInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
QuantitativeResearchValidation
StartupLeanAssumptionsBusiness model
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup