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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowLow
Timedifferent
3-14 Tage30-60 min1-5 Tage
Participantsdifferent
50+2-8Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Survey Results, Charts, Segment InsightsICE Table, Top Idea ListInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
QuantitativeResearchValidation
PrioritizationScoringGrowthDecision
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay