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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLow
Timedifferent
3-14 Tage60-120 min1-2 h
Participantsdifferent
50+2-82-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
QuantitativeResearchValidation
Theory of ConstraintsAssumptionsSystems thinking
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas