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| Criterion |  UX Research Surveys |  Growth A/B Testing |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 3-14 Tage | 1-4 Wochen | 1-2 h |
Participantsdifferent | 50+ | 1-6 | 4-12 |
Formatdifferent | Async | Async | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Experiment results, Decision log, Learning summary | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | QuantitativeResearchValidation | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersStrategyFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
