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| Criterion |  Business Strategy Strategy Map |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 2-4 h workshop plus review | 20-35 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 1-5 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | AlignmentExecutionGoalsCausality | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |
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