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| Criterion |  Business Strategy Strategy Map |  Product Discovery Smoke Test |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h workshop plus review | 1-5 Tage | 20-35 min |
Participantsdifferent | 4-10 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold |
Tagsno overlap | AlignmentExecutionGoalsCausality | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
