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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumLowMedium
Timedifferent
2-4 h workshop plus review1-5 Tage1-3 h
Participantsdifferent
4-10Nutzertraffic1-5
Formatdifferent
WorkshopAsyncAsync
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesInterest Metrics, Conversion Signal, Learning NoteFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
AlignmentExecutionGoalsCausality
ValidationExperimentsDemandGrowth
AnalyticsConversionGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas