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| Criterion |  Facilitation Storytelling |  Architecture Risk Storming |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 45-120 min | 60-90 min | 1-4 Wochen |
Participantsdifferent | 1-6 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Annotated Diagram, Prioritized Risk List, Action Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | RiskArchitectureWorkshopValidation | ExperimentsGrowthAnalyticsValidation |
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