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| Criterion |  Facilitation Storytelling |  Business Strategy GAP Analysis |  Business Strategy PESTLE Analysis |
|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-120 min | 1-3 h | 1-3 h |
Participantsdifferent | 1-6 | 2-8 | 2-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Gap Matrix, Action Plan, Risk Notes | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | StrategyAnalysisPlanning | StrategyMarketAnalysis |
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