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| Criterion |  Facilitation Storytelling |  UX Design Customer Journey Canvas |  Architecture Architecture Decision Record |
|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 45-120 min | 1-3 h | 15-45 min |
Participantsdifferent | 1-6 | 3-10 | 1-3 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Customer Journey Canvas, Pain Points, Experience Opportunities | ADR File, Decision Log, Rationale |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | JourneyCustomerService designCanvas | ArchitectureRationaleDocumentationGovernance |
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