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| Criterion |  Facilitation Storytelling |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 45-120 min | 1-4 Wochen | 45-60 min |
Participantsdifferent | 1-6 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |
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