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| Criterion |  Facilitation Storytelling |  Growth A/B Testing |  Architecture Architecture Inception Canvas |
|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 45-120 min | 1-4 Wochen | 1-2 h |
Participantsdifferent | 1-6 | 1-6 | 3-8 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Experiment results, Decision log, Learning summary | Inception Canvas, Risks, Goal List, Open Questions |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | ExperimentsGrowthAnalyticsValidation | AlignmentArchitectureCanvas |
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