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Criterion
Six paper cards show a person moving from a problem through a service flow to a completed outcome.
UX Design
Storyboarding
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumHighLow
Timedifferent
30-90 min1-4 Wochen1-5 Tage
Participantsdifferent
1-81-6Nutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Storyboard, Concept Narrative, Testable AssumptionsExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
VisualizationConceptsSequencePrototype
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas