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Criterion
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Mad Sad Glad
Agile
Mad Sad Glad
Purposedifferent
When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 min2-4 h30-60 min
Participantsdifferent
3-124-103-10
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Start Stop Continue Board, Improvement ActionsJourney Map, Pain-point List, Opportunity BacklogEmotion Board, Themes, Action Items
Tagsno overlap
RetrospectiveImprovementTeamReflection
JourneyServiceService design
RetrospectiveTeamReflection
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A structured reflection surfaces what was liked, learned, lacked, and longed for. It is a conversation format and does not validate actions automatically.
Agile
4Ls Retrospective
Paper illustration for Sailboat Retrospective
Agile
Sailboat Retrospective
Paper illustration for Starfish Retrospective
Agile
Starfish Retrospective
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas