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| Criterion |  Agile Start Stop Continue |  Growth Growth Experiment |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30-60 min | 1-2 Wochen | 1-4 Wochen |
Participantsdifferent | 3-12 | 1-6 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Start Stop Continue Board, Improvement Actions | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary |
Tagsno overlap | RetrospectiveImprovementTeamReflection | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation |
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