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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowHigh
Timedifferent
30-60 min je InterviewStunden bis wenige Tage1-4 Wochen
Participantsdifferent
5-10 Interviews1-41-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Solution Feedback, Objection List, Validation NotesPretotyping sketch, Test setup, Conversion data, Go or no-go decisionExperiment results, Decision log, Learning summary
Tags1 shared
ValidationInterviewsPrototype
ValidationDemandMVP
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint