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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumHighMedium
Timedifferent
30-60 min je Interview1-4 Wochen45-75 min
Participantsdifferent
5-10 Interviews1-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Solution Feedback, Objection List, Validation NotesExperiment results, Decision log, Learning summaryTest Matrix, Test Plan
Tags1 shared
ValidationInterviewsPrototype
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Problem Interview
Product Discovery
Problem Interview