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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitydifferent
MediumHighMedium
Timedifferent
30-60 min je Interview1-4 Wochen30-90 min
Participantsdifferent
5-10 Interviews1-61-6
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesExperiment results, Decision log, Learning summaryDecision Tree, Option Map, Assumption List
Tagsno overlap
ValidationInterviewsPrototype
ExperimentsGrowthAnalyticsValidation
DecisionTreeOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis