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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowHighLow
Timedifferent
1-5 TageHalf day25-40 min
Participantsdifferent
Nutzertraffic3-81-5
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteValue Chain Map, Lever ListLearning Card with evidence and next action
Tagsno overlap
ValidationExperimentsDemandGrowth
StrategyBusiness modelDiagnosisAnalysis
ExperimentsValidationDiscoveryLearning
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas